Work / Branded content · Boing · 2026

TG Boing × Burger King — King Junior Meal

A 72-second branded feature for Burger King’s King Junior Meal, told as a TG Boing news special.

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Client
Burger King
Channel
Boing
Year
2026
Formats
72″ feature + 15″
Language
Italian
Role
Script, creative direction, edit, voice-over direction

The idea

The meal is treated as breaking news — “Dal Regno delle Golosità”, dispatches from the Kingdom of Treats — in the channel’s own TG Boing news format.

The craft

Script and creative direction, the edit and the voice-over direction, then a 15-second cut and a version for each toy range in the meal, delivered as broadcast masters.

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