Work / Top & Tail · Boing · 2026
Nintendo Pokémon Pokopia — Top & Tail
For the launch of Pokémon Pokopia, a quiz that wraps around the ad break on Boing: the top asks, the tail answers.
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- Client
- Nintendo · The Pokémon Company
- Channel
- Boing
- Year
- 2026
- Formats
- 3 × 10″ tops, 3 × 30″ tails, sponsorship frames
- Language
- Italian
- Role
- Concept, storyboards, frames
The idea
A question before the break — “What does Ditto have to do to bring the Pokémon back to Pokémon Pokopia?” — and the answer after it, over gameplay. The format carries viewers through the break to the reveal.
The craft
Concept and storyboards, the quiz design and the sponsorship frames, produced with a partner animation studio: three tops and three tails.
The top
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